About Optimite
Optimite powers the email marketing of the top 1% of Shopify brands, accelerating growth with high-impact, data-driven campaigns. In the past five years, we’ve partnered with over 2,000 e-commerce businesses worldwide to boost engagement, conversions, and revenue—using AI-driven workflows and smart automation to make every send sharper and more effective.
Our Story
Founded on Fiverr by brothers Nishant and Sushant Yadav, Optimite began with a simple goal: help online stores connect better with their customers. Their passion for technology and results-focused email marketing fueled rapid growth. Today, Optimite partners with 2,000+ brands and is on a mission to become the world’s #1 email marketing agency.
The Role in a Nutshell
You’ll own retention for our Shopify clients—planning, executing, and optimizing email campaigns and flows that drive engagement, conversions, and revenue. You’ll serve as the main client contact, guide a small execution team, and mentor junior teammates, all while keeping workflows seamless and performance top-of-mind.
What You’ll Do
- Own Email Campaigns & Flows
- Plan, brief, and schedule weekly campaigns for 7–15 DTC brands
- Identify lifecycle gaps and build or optimize Klaviyo flows
- Craft clear design, copy, and development briefs
- Set up A/B tests and segments to boost conversions
- QA every send across devices and client objectives
- Lead Client Relationships
- Act as primary contact for your accounts
- Deliver weekly performance reports and insights
- Translate client asks into sharp, executable plans
- Keep clients informed, confident, and aligned
- Guide the Execution Team
- Coordinate 2–3 designers, 1 developer, and a copywriter
- Manage tasks in ClickUp and unblock the team daily
- Mentor the Junior Campaign Manager (3–5 clients)
- Ensure each campaign follows QA, naming, and tagging standards
- Drive Performance & Best Practices
- Track open rates, CTR, and revenue per send
- Propose and run experiments based on data insights
- Flag underperformers and iterate quickly
- Document winning tactics and systemize them
What You Must Have
- 3+ years managing email marketing in Klaviyo
- Experience running 6+ client accounts simultaneously (agency or freelance)
- Deep understanding of DTC lifecycle marketing and retention loops
- Proficiency with ClickUp, Notion, and Slack
- Proven track record mentoring juniors and delivering under deadlines
Good to Have
- Experience integrating Klaviyo with Shopify Flow, SMS, or loyalty platforms
- Familiarity with advanced segmentation, dynamic content, and AI-driven personalization
- Exposure to Figma for design feedback and ClickUp/Notion for workflow automation
- Prior success scaling email programs in fast-growth ecommerce or subscription businesses
What You’ll Get & Culture Fit
- Lead client retention and campaign performance for top Shopify brands
- A seat at the table as we build one of the world’s most scalable email-ops teams
- Clear path to Pod Lead or Head of Email roles
- Fully remote setup—choose where and how you work best
- Generous paid time off plus leave encashment to reward your hard work
- Regular bonuses and shout-outs to celebrate your impact
- A collaborative, experiment-first environment where innovation thrives
- Stipends for courses, conferences, and tools to fuel your professional growth
Interview Process
- Round 1 – HR Screening: Quick call about your email marketing and client-management background
- Round 2 – Hiring Manager + HR: Case study challenge and strategy presentation to demonstrate your growth and upsell skills
- Round 3 – Founders: Culture-fit discussion, vision alignment, and role expectations
- Round 4 – Offer Discussion: Finalize compensation, benefits, and remote-work details
